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About this Blog

As enterprise supply chains and consumer demand chains have beome globalized, they continue to inefficiently share information “one-up/one-down”. Profound "bullwhip effects" in the chains cause managers to scramble with inventory shortages and consumers attempting to understand product recalls, especially food safety recalls. Add to this the increasing usage of personal mobile devices by managers and consumers seeking real-time information about products, materials and ingredient sources. The popularity of mobile devices with consumers is inexorably tugging at enterprise IT departments to shifting to apps and services. But both consumer and enterprise data is a proprietary asset that must be selectively shared to be efficiently shared.

About Steve Holcombe

Unless otherwise noted, all content on this company blog site is authored by Steve Holcombe as President & CEO of Pardalis, Inc. More profile information: View Steve Holcombe's profile on LinkedIn

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Recommend The Tipping Point Has Arrived: Market Incentives for Selective Sharing in Web Communications (Email)

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Google+ recognizes the value of selective sharing in providing information producers with controls for overcoming both over-sharing and fear of sharing. The Google Affiliate Network is providing sustainable, market-driven incentives for supporting selective sharing. The dynamic blending of Google+ and the Google Affiliate Network could over time bring within reach a holy grail in web communications – the cracking of the data silos of enterprise class supply chains for increased sharing with consumers of what to-date has been "off limits" proprietary product information. But, first, a careful look should be made at providing selective sharing which incorporates fixed data elements at a single location with authorizations.


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