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As enterprise supply chains and consumer demand chains have beome globalized, they continue to inefficiently share information “one-up/one-down”. Profound "bullwhip effects" in the chains cause managers to scramble with inventory shortages and consumers attempting to understand product recalls, especially food safety recalls. Add to this the increasing usage of personal mobile devices by managers and consumers seeking real-time information about products, materials and ingredient sources. The popularity of mobile devices with consumers is inexorably tugging at enterprise IT departments to shifting to apps and services. But both consumer and enterprise data is a proprietary asset that must be selectively shared to be efficiently shared.

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Monday

Oct272008

SciAm: Web Science Emerges

Monday, October 27, 2008 at 12:00PM

Scientific American has published an article authored by Nigel Shadbolt and Tim Berners-Lee in the October 2008 issue. Here is an interesting excerpt:

Sociology is another field to tap [within Web science]. Research is needed, for instance, to provide Web users with better ways of determining whether material on a site can be trusted. How can we determine whether we can trust the material emanating from a site? The Web was originally conceived as a tool for researchers who trusted one another implicitly; strong models of security were not built in. We have been living with the consequences ever since.

As a result, substantial research should be devoted to engineering layers of trust and provenance into Web interactions. The coming together of our digital and physical personas presents opportunities for progress, such as the integration of financial, medical, social and educational services for each of us. But it is also an opportunity for identity theft, cyberstalking and cyberbullying, and digital espionage. Web science can help enhance the good and ameliorate the bad.

Emphasis added. For an online copy of the article, go to Web Science Emerges.

Steve Holcombe |

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Source: Web Science Emerges (Oct 2008) Vol 299 Num 4, Pgs 76 - 81

by Nigel Shadbolt & Tim Berners-Lee at Scientific American

"Studying the Web will reveal better ways to exploit information, prevent identity theft, revolutionize industry and manage our ever growing online lives."

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