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About this Blog

As enterprise supply chains and consumer demand chains have beome globalized, they continue to inefficiently share information “one-up/one-down”. Profound "bullwhip effects" in the chains cause managers to scramble with inventory shortages and consumers attempting to understand product recalls, especially food safety recalls. Add to this the increasing usage of personal mobile devices by managers and consumers seeking real-time information about products, materials and ingredient sources. The popularity of mobile devices with consumers is inexorably tugging at enterprise IT departments to shifting to apps and services. But both consumer and enterprise data is a proprietary asset that must be selectively shared to be efficiently shared.

About Steve Holcombe

Unless otherwise noted, all content on this company blog site is authored by Steve Holcombe as President & CEO of Pardalis, Inc. More profile information: View Steve Holcombe's profile on LinkedIn

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« Are Food Labels Reliable? | Main | Can an Eavesdropper Protect Your Privacy? »
Tuesday
Apr082008

NebuAd Observes ‘Useful, but Innocuous’ Web Browsing

DateTuesday, April 8, 2008 at 3:00AM

Saul Hansell authored this Bits Blog on the New York Times website on April 7, 2008.

Here's an excerpt:

"Of all the companies building advertising systems based on data gathered from Internet service providers, the one that is farthest along in the United States is NebuAd.

bobdykes.190.jpgRobert Dykes, a long time Silicon Valley executive who started the company two years ago, says it has been up and running since last fall and will soon be monitoring the activities of 10 percent of Internet users in the country, mainly customers of small and medium Internet service providers." (emphasis added)

For the complete article, navigate to NebuAd Observes ‘Useful, but Innocuous’ Web Browsing.

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